PENSIERI LENTI E VELOCI PDF

Per prima cosa, se ti occupi di marketing e di comunicazione, devi sapere che Kahneman ha dedicato gran parte della propria vita professionale a capire come — e in base a quali fattori — noi umani prendiamo le decisioni nelle situazioni di incertezza. Ecco, questi sono i due motivi principali. Ecco un altro motivo per cui devi leggere questo libro: stiamo parlando di uno psicologo che ha vinto il massimo premio mondiale in campo economico. Nel , ancora prima della creazione di Israele, la sua famiglia si trasferisce nel Mandato britannico della Palestina.

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Shelves: behavioural-economics This is a fascinating book. Reading this book means not having to read so many others. For example, you could avoid having to read, Sway, Blink, Nudge and probably a dozen or so other books on Behavioural Economics. And the best part of it is that this is the guy or, at least one half of the two guys who came up with these ideas in the first place.

I was thinking that perhaps the best way to explain those other books would be to compare them to Monty Python. I want you to imagine something - This is a fascinating book. It is impossible to have lived at any time since the late 60s and not have had some socially dysfunctional male reprise the entire Parrot sketch or Spanish Inquisition sketch at you at some stage in your life.

I suspect, although there is no way to prove this now, obviously, that Osama bin Laden could do the Silly Walk like a natural. Well, if you had never seen an episode of Monty Python and your entire experience of their work was via the interpretation of men of a certain age down the pub - then finally getting to see an episode of the original would be much the same effect as reading this book.

You need to read this book - but what is particularly good about it is that you come away from it knowing we really are remarkably easy to fool. Years ago I was talking to a guy who liked to bet. Everyone needs a hobby and that was his. This is the sort of mistake we are all too prone to make. We that is, we humans are remarkably bad at mental statistics. And what makes it worse is that we are predictably bad at statistics.

And this brings me to Bourdieu and him saying that Sociology is kind of martial art. He means that Sociology allows you to defend yourself from those who would manipulate you. Well, this book is the Bruce Lee book of advanced self-defence. Learning just how we fool ourselves might not make you feel terribly great about what it means to be human - but at least you will know why you hav stuffed up next time you do stuff up.

If you want the short version of this book, he has provided the two papers that probably got him the Nobel Prize - and they are remarkably clear, easy to understand and comprehensive. But look, read this book - it will do you good.

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Quali sono i fattori decisivi? E noi non possiamo comprendere i loro bisogni senza prima imparare a comprendere la loro psicologia. Se queste vengono corroborate dal sistema 2 si trasformano in credenze e gli impulsi si convertono in azioni volontarie. Esempio effetto ancoraggio 4. Te lo spiego attraverso due esempi che sono riportati nel libro. Il primo esperimento ha riguardato dei giudici tedeschi che avevano in media oltre 15 anni di esperienza in magistratura. In sostanza questi giudici lessero la descrizione di una donna che era stata sorpresa a rubare nei negozi, poi venivano lanciati un paio di dadi truccati che ad ogni lancio davano come risultato 3 o 9.

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