Turn your ideas into epidemics by helping your customers do the marketing for you. Think of your idea like a virus. It is contagious. It can affect people. Read on to find out. Ideas can change the world.
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Start free Blinkist trial Upgrade to Premium Read or listen now Synopsis Unleashing the Ideavirus provides a map for charting a successful marketing campaign on the modern media landscape. It argues that the rise of the internet and the decline of advertising as an effective way of reaching people dictate that we need to rethink radically the way we approach marketing. And this new approach should embrace the potential for ideas to go viral via peer-to-peer communication.
The concept of word-of-mouth marketing has been around for many decades. But something new is afoot. The internet has been a game-changer. In the olden days, ideas spread by word of mouth, but the process was slow, and the effects were usually limited.
Whether face-to-face or over the phone, people literally had to talk to each other, one by one. But things are different now. Today, one person can instantly share a message online with hundreds or even thousands of people at a time.
And each of them can do the same. This sets the stage for word-of-mouse marketing. This type of marketing is essentially the same as old-fashioned word-of-mouth marketing, but its reach is massive, all thanks to online communication. At the same time, people are also craving new products and services far more than they used to.
Now, practically everyone is interested. This modern craving for new products and services is also a game-changer. Advertising is no longer an effective way to reach people. The more your idea is designed to resonate with your target audience, the more likely it will be to spread. Promiscuous sneezers and powerful sneezers require very different recruitment strategies.
Make sure your ideavirus is as easy for people to spread as possible. Final summary.
I struggle to think of ways to apply this to marketing the services of my web agency, OptimWise. Other small businesses will likely have the same challenge applying the lessons. Godin explains how to go beyond word of mouth to spreading an "ideavirus": a big idea that runs amok across the target audience; a fashionable idea that propagates through a section of the population, teaching, changing, and influencing everyone it touches. Godin frequently cites Hotmail as an example of an ideavirus. Hotmail offered free email, which attracted attention, but it really became an ideavirus because every email included an ad for Hotmail in the email signature. It also helped that Hotmail worked smoothly; it was easy to sign up and use. Ideavirus Sequence 1.
Here are some ideas that might be relevant as we come to grips with a slowly unfolding tragedy, and help us with our fears and plans each day. Viruses act like they are digital. A loud concert gets quieter as you move away from it. A chemical dumped in a lake gets diluted as it moves further from where it landed.
Unleashing the Ideavirus
Livre de marketing “Unleashing the IdeaVirus” par Seth Godin