Samulkree Procedures of this type do not make a contribution in terms of improving marketing practices and, in the face of the slowness of the government organizations in collecting information and offering a response to the situation, put the credibility and validity of the National Consumer Defense Code at risk. From a marketing point of view, the evidence that companies are more concerned with their own interests than with those of the consumers is very inconvenient. General Implications and Theory a The situations presented in this article suggest that movements organized by consumers tend to be closer to the directives and interests of the government organizations rather than the government organizations being closer to the interests of the consumers. Cases of cases … of cases.

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