BRANDED BEAUTY MARK TUNGATE PDF

Shelves: nonfiction , own 3 stars This book is only going to be interesting to you if you already have an interest in both marketing and beauty probably with more emphasis on the marketing side. I read it a few years out of date, but the main components of this book are relatively timeless. Mark Tungate does a deep dive among major beauty retailers and brands, looking at how they were founded, what marketing tactics made them successful and what trends are expected to be popular one day. The major strength of this book 3 stars This book is only going to be interesting to you if you already have an interest in both marketing and beauty probably with more emphasis on the marketing side.

Author:Tezil Datilar
Country:Togo
Language:English (Spanish)
Genre:Photos
Published (Last):7 July 2004
Pages:312
PDF File Size:3.85 Mb
ePub File Size:14.11 Mb
ISBN:719-4-82109-832-6
Downloads:78984
Price:Free* [*Free Regsitration Required]
Uploader:Akilabar



Pub Date 28 Jan Description Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances and cosmetic surgery. In Branded Beauty, Mark Tungate delves into the history and evolution of the beauty business. He analyzes the marketing strategies used by those creating and selling beauty products. He visits the labs where researchers seek the key to eternal youth.

Tungate covers a vast array of topics including: the origins of beauty, the importance of scent, designer fashion and beauty, using marketing to find a niche, celebrity marketing, masculine beauty, beauty around the world, cosmetic surgery becoming mainstream, tattoo artists, organic and sustainable beauty, the future of beauty and, ultimately, the price of beauty. About the AuthorMark Tungate is a journalist specializing in marketing, media, and communication.

He writes a weekly column for the French media magazine Strategies, and he is co-author of The Epica Book, an annual review of the best European advertising. Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances and cosmetic surgery.

Over the years, it has used flattery, seduction, science and shame to Close Description Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances and cosmetic surgery. So Tungate goes through the histories of virtually all the major and growing companies selling beauty products in sharp, upscale magazine prose.

As with any thorough examination of anything, one learns truths that are equally fascinating and disturbing.

IMPERIAL ARMOR AERONAUTICA PDF

Livre : Branded Beauty par Mark Tungate

.

EVANGELISMO SOBRENATURAL GUILLERMO MALDONADO PDF

Branded Beauty : How Marketing Changed the Way We Look

.

ANALOG AND DIGITAL COMMUNICATION BY SINGH AND SAPRE PDF

Branded beauty

.

ARCO RECTO JORGE GREGORET PDF

Branded Beauty

.

Related Articles